According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households own at least one smart home device, which represents a 35% increase from the beginning of 2016. However, privacy concerns remain a barrier to wider adoption.
"The key challenge in today's smart home market is to move adoption beyond the early market and achieve mass adoption," said Brad Russell, Parks research analyst. "We have seen recent improvements, with the adoption rate of smart home products increasing from 19% of U.S. broadband households at the end of 2015 to 26%. However, many obstacles and barriers still remain, including the need for apps that control all devices and innovations to extend smart capabilities to unconnected devices and create fully connected homes."
From the article "Smart Home: $20 Threshold, Lingering Privacy Concerns."
For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...
Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...
According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...
Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...
