According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households own at least one smart home device, which represents a 35% increase from the beginning of 2016. However, privacy concerns remain a barrier to wider adoption.
"The key challenge in today's smart home market is to move adoption beyond the early market and achieve mass adoption," said Brad Russell, Parks research analyst. "We have seen recent improvements, with the adoption rate of smart home products increasing from 19% of U.S. broadband households at the end of 2015 to 26%. However, many obstacles and barriers still remain, including the need for apps that control all devices and innovations to extend smart capabilities to unconnected devices and create fully connected homes."
From the article "Smart Home: $20 Threshold, Lingering Privacy Concerns."
But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...
For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
