New research by Parks Associates reveals that 42 percent of new security installations include a smart home device such as a door lock, light or thermostat.
“We’ve seen this number grow from 24 percent in 2014 and estimate it to grow beyond 50 percent by 2018,” Dina Abdelrazik, research analyst, Parks Associates, told Security Systems News in an email interview. Parks also found that between 50 and 60 percent of smart safety and security devices are acquired as part of a householder’s security system.
According to the firm’s research, roughly one-third of homes with a professionally monitored security system in Q4 2016 had home control or smart home features integrated into the system.
From the article "Smart devices increasing within home security" by Paul Ragusa.
Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
