Providing market intelligence for more than 35 years

In The News

Smart devices increasing within home security

New research by Parks Associates reveals that 42 percent of new security installations include a smart home device such as a door lock, light or thermostat.

“We’ve seen this number grow from 24 percent in 2014 and estimate it to grow beyond 50 percent by 2018,” Dina Abdelrazik, research analyst, Parks Associates, told Security Systems News in an email interview. Parks also found that between 50 and 60 percent of smart safety and security devices are acquired as part of a householder’s security system.

According to the firm’s research, roughly one-third of homes with a professionally monitored security system in Q4 2016 had home control or smart home features integrated into the system.

From the article "Smart devices increasing within home security" by Paul Ragusa.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...