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Smart Appliances: Lots of Attention, But Low Market Adoption

July 19, 2016

home automation

New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monitored or controlled using a smartphone, tablet or computer. However, the report shows that 18 percent of consumers plan to buy a smart appliance in the next 12 months.

From the article "Smart Appliances: Lots of Attention, But Low Market Adoption" by Laura Hamilton.

Previously In The News

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

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In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

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Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

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