Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
The arrival of Sling TV could shake-up the entire pay-TV industry. Many potential cord-cutters remain pay-TV subscribers because they want sports programming. Sling TV is the first offering to include ESPN and TBS and TNT, which also have sports including the NBA.
If consumers flock to Sling TV, which doesn't have live programming from major networks such as ABC, CBS, Fox, NBC and PBS, it could weaken broadcasters' position in negotiations of fees for cable, satellite and online carriage of their signals, said Brett Sappington, director of research at consulting firm Parks Associates.
"If Sling TV is successful without broadcast channels, that could be a real wake-up call to the big broadcasters," he said.
Sling TV is designed to appeal especially to Millennials who may not want pay-TV service, CEO Roger Lynch says. While many younger adult consumers (82%) do have pay-TV service, that's lower than the 87% of older consumers who have pay TV, Parks finds.
From the article "Sling TV streaming-video service open for business" by Mike Snider.
About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...
HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision. “Out of all their financials, it’s just a small part of AT&T,” said Brett Sap...
The leading provider of Cloud-Based campus card payment solutions, CardSmith, and Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that they...
When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video. According to a new study by the research fi...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .