The arrival of Sling TV could shake-up the entire pay-TV industry. Many potential cord-cutters remain pay-TV subscribers because they want sports programming. Sling TV is the first offering to include ESPN and TBS and TNT, which also have sports including the NBA.
If consumers flock to Sling TV, which doesn't have live programming from major networks such as ABC, CBS, Fox, NBC and PBS, it could weaken broadcasters' position in negotiations of fees for cable, satellite and online carriage of their signals, said Brett Sappington, director of research at consulting firm Parks Associates.
"If Sling TV is successful without broadcast channels, that could be a real wake-up call to the big broadcasters," he said.
Sling TV is designed to appeal especially to Millennials who may not want pay-TV service, CEO Roger Lynch says. While many younger adult consumers (82%) do have pay-TV service, that's lower than the 87% of older consumers who have pay TV, Parks finds.
From the article "Sling TV streaming-video service open for business" by Mike Snider.
“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...
Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...
In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...
New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...
