Providing market intelligence for more than 35 years

In The News

Sling TV launches on Fire tablets

The Sling TV app, which is already available on Andoid, iOS, XBox One and Roku devices, and recently became available on Amazon’s Fire TV and Fire TV Stick, can now be downloaded on the Amazon Appstore. Some tablet owners can also use the opportunity to gain access to a free 14-day trial of Sling.

Sling, which is owned by Dish Network, launched in January 2015 as an attempt to target cord-cutters with mix-and-match plans starting at $20 per month. It originally partnered with Maker Studios as part of its $20 “Best of Online TV” package, and it recently launched a new channel with content from Maker’s gaming brand Polaris as part of its “Best of Live TV” package (also $20). It also secured live streaming and VOD rights to Univision’s news, entertainment and sports portfolio.

For connected TV devices, Amazon is slowly gaining traction — recent research by Parks Associates shows Amazon’s Fire TV Stick recently overtook the Apple TV in sales for connected TV devices.

From the article "Sling TV launches on Fire tablets" by BREE RODY-MANTHA.

Previously In The News

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...