Providing market intelligence for more than 35 years

In The News

Sling TV launches on Fire tablets

The Sling TV app, which is already available on Andoid, iOS, XBox One and Roku devices, and recently became available on Amazon’s Fire TV and Fire TV Stick, can now be downloaded on the Amazon Appstore. Some tablet owners can also use the opportunity to gain access to a free 14-day trial of Sling.

Sling, which is owned by Dish Network, launched in January 2015 as an attempt to target cord-cutters with mix-and-match plans starting at $20 per month. It originally partnered with Maker Studios as part of its $20 “Best of Online TV” package, and it recently launched a new channel with content from Maker’s gaming brand Polaris as part of its “Best of Live TV” package (also $20). It also secured live streaming and VOD rights to Univision’s news, entertainment and sports portfolio.

For connected TV devices, Amazon is slowly gaining traction — recent research by Parks Associates shows Amazon’s Fire TV Stick recently overtook the Apple TV in sales for connected TV devices.

From the article "Sling TV launches on Fire tablets" by BREE RODY-MANTHA.

Previously In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...