Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study found that 20% of U.S. broadband homes used an antenna for TV last year. As more people supplement their streaming video services with free broadcast TV, AirTV could be Dish’s secret weapon. (Both AirTV and Sling TV are subsidiaries of Dish Network, which is trying to win over cord-cutters while its satellite TV business collapses.)
From the article "Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna" by Jared Newman.
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The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
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Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
