Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study found that 20% of U.S. broadband homes used an antenna for TV last year. As more people supplement their streaming video services with free broadcast TV, AirTV could be Dish’s secret weapon. (Both AirTV and Sling TV are subsidiaries of Dish Network, which is trying to win over cord-cutters while its satellite TV business collapses.)
From the article "Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna" by Jared Newman.
More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
