Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study found that 20% of U.S. broadband homes used an antenna for TV last year. As more people supplement their streaming video services with free broadcast TV, AirTV could be Dish’s secret weapon. (Both AirTV and Sling TV are subsidiaries of Dish Network, which is trying to win over cord-cutters while its satellite TV business collapses.)
From the article "Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna" by Jared Newman.
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
