Providing market intelligence for more than 35 years

In The News

Sling TV gains customers, keeps starting price at $20 for now

Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s DirecTV Now service, which AT&T said had 1.46 million subscribers at the end of March.

From the article "Sling TV gains customers, keeps starting price at $20 for now" by Tamara Chuang.

Previously In The News

Amazon’s new smart speaker is a TV streaming box, and vice versa

The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last y...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Industry Voices—Sappington: A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...