There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is HBO’s OTT service, so its ranking does not reflect HBO’s total number of subscribers (among those excluded are those who subscribe to HBO through their cable provider).
All of these content providers are fighting for slices in a growing pie. Parks Associates says that 63% of broadband homes subscribe to at least one OTT service. That’s up from 57% in early 2015.
From the article "Sling TV, Showtime, And CBS All Access Are Gaining On Netflix" by www.cordcutting.com
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
