There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is HBO’s OTT service, so its ranking does not reflect HBO’s total number of subscribers (among those excluded are those who subscribe to HBO through their cable provider).
All of these content providers are fighting for slices in a growing pie. Parks Associates says that 63% of broadband homes subscribe to at least one OTT service. That’s up from 57% in early 2015.
From the article "Sling TV, Showtime, And CBS All Access Are Gaining On Netflix" by www.cordcutting.com
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...
