There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is HBO’s OTT service, so its ranking does not reflect HBO’s total number of subscribers (among those excluded are those who subscribe to HBO through their cable provider).
All of these content providers are fighting for slices in a growing pie. Parks Associates says that 63% of broadband homes subscribe to at least one OTT service. That’s up from 57% in early 2015.
From the article "Sling TV, Showtime, And CBS All Access Are Gaining On Netflix" by www.cordcutting.com
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
