There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is HBO’s OTT service, so its ranking does not reflect HBO’s total number of subscribers (among those excluded are those who subscribe to HBO through their cable provider).
All of these content providers are fighting for slices in a growing pie. Parks Associates says that 63% of broadband homes subscribe to at least one OTT service. That’s up from 57% in early 2015.
From the article "Sling TV, Showtime, And CBS All Access Are Gaining On Netflix" by www.cordcutting.com
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
