Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key customers. But overall, the number of users is growing with 63 percent of U.S. broadband households paying for some sort of online video service, compared to 57 percent at the beginning of 2015. On average, such subscribers pay $12 a month.
From the article "Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth" by Tamara Chuang.
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
