Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key customers. But overall, the number of users is growing with 63 percent of U.S. broadband households paying for some sort of online video service, compared to 57 percent at the beginning of 2015. On average, such subscribers pay $12 a month.
From the article "Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth" by Tamara Chuang.
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US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
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Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...
