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August 12, 2018
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem.
Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep tech device. It may be time to add sleep tracking devices to your product portfolio. Take the next step and integrate them with your other home system and you just might have cracked a huge money-making opportunity.
From the article "Sleep Trackers Offer Money Making Opportunity" by Lisa Montgomery.
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Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...
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Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...
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