Providing market intelligence for more than 35 years

In The News

Siri speaks louder than Google to most voice-control users

The dulcet tones of Apple's Siri and Google Now are getting high marks from most users, but Siri's enticing them to more tasks more often, according to a survey by market research firm Parks Associates.

Adoption rates for voice control are up from last year, climbing to about a fifth of broadband users, and both Apple's Siri technology and Google Now are commonly used for many functions.

From the article, "Siri speaks louder than Google to most voice-control users" by Joan E. Solsman.

Previously In The News

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...

OTT Providers May Be Missing Key Revenues

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying...