Providing market intelligence for more than 35 years

In The News

Siri speaks louder than Google to most voice-control users

The dulcet tones of Apple's Siri and Google Now are getting high marks from most users, but Siri's enticing them to more tasks more often, according to a survey by market research firm Parks Associates.

Adoption rates for voice control are up from last year, climbing to about a fifth of broadband users, and both Apple's Siri technology and Google Now are commonly used for many functions.

From the article, "Siri speaks louder than Google to most voice-control users" by Joan E. Solsman.

Previously In The News

Survey Says Gaming Isn’t Just For the Nerdy. Or Is It

A survey of online gamers from 2006 by Parks Associates found that the “power gamers” that account for 30 percent of retail revenue are just 11 percent of the online gaming population. The majority...

Set top boxes to achieve 200 million sales by 2013

A The set top maker Pace has already seen a great year with increased sales and it would seem to be a trend that is set to last up until at least 2013, according to a new report compiled by Parks As...

PRI Fellow: The Future of Broadband Looks Bright

Daniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market fo...

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...