Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for OTT Video Distribution.
Content owners and OTT service providers are presented with ample opportunities to benefit from this development. First let’s take a look at some numbers that substantiate these trends in media consumption: Families with kids spend on average 90% more on OTT services than families without kids (Source: Parks Associates; TV Everywhere and the New World of OTT 2015).
From the article "Siemens Convergence Creators: OTT services for the young generation" by Thomas Campbell.
After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...
It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various smart home protocols, said Raya Sevilla, ADT senior vice president-product, at Parks Associates’ Thurs...
Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...
Sales of smart thermostats in Western Europe are set to rise from less than 700,000 units in 2016 to more than one million units by 2020, according to a report on smart energy and water products by Pa...
