HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision.
“Out of all their financials, it’s just a small part of AT&T,” said Brett Sappington, senior research director for entertainment at Addison-based market research company Parks Associates. “It seems to be the tail wagging the rest of the AT&T dog at the moment.”
Elliott has criticized the slow rollout of the streaming service. It also noted how AT&T has shifted from a three-tiered offering focused on Warner Bros. to a single one centered around HBO.
AT&T will face other hurdles, Sappington said. The subscription-based HBO Max will be pricier than competitors. To keep customers from canceling, AT&T will have to have other breakouts that follow in the footsteps of The Sopranos and Game of Thrones, along with a steady stream of popular TV shows and movies.
From the article "Should AT&T listen to activist investor or stay the course?" by Melissa Repko.
By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...
