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February 27, 2018
Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows.
The biggest beneficiary in this next wave of retail disruption will likely be Amazon, which has a head start in the voice segment through its popular Echo line of smart speakers and Alexa AI engine. OC&C pegs Echo’s current penetration at 10 percent of U.S. homes, followed by Google Home at 4 percent and Microsoft’s Cortana at 2 percent.
From the article "Shopping By Voice Set To Explode" by Alan Wolf.
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
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