Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18% of U.S. broadband homes were sharing passwords for video apps, up from 16% in 2017. That’s despite stricter limits from networks like Disney, which originally allowed five streams at a time in its apps but now allows just three, and no change in enforcement measures from stand-alone services like Netflix and Amazon Prime.
From the article "Sharing your TV streaming passwords? Cable companies won’t stop you—yet" by Jared Newman.
“As far as a timeline, three to five years seems a little aggressive,” stated Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From...
For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
