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July 11, 2016
In a study published by research firm Parks Associates, it estimated that streaming services would lose $500 million in revenue from password-sharing in 2015, but Netflix still doesn’t seem so concerned. CEO Reed Hastings addressed the problem in January of 2016 when he said that most people piggybacking off of other users end up getting a paid subscription of their own. It’s somewhat of an unorthodox free trial.
From the article "Sharing Your Netflix And HBO Go Passwords Is Now A Federal Crime" by www.hollywood.com
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A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
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