Recent research from Parks Associates found that 11 percent of Netflix users are watching their shows on someone else’s account. Similarly, 10 percent of Hulu Plus users say they watch via an account not under their name. However, the research found that people don’t tend to share passwords when it comes to Amazon Prime, likely because doing so could authorize someone to make purchases from their account.
According to the study, “account sharing is highest among younger households.” In fact, more than 20 percent of Americans between 18-24 years old are using a streaming subscription paid for by someone not living within their home.
However, other research indicates that sharing account passwords is more widespread than 11 percent. According to a 2014 survey from the Consumer Reports National Research Center, 46 percent of Americans say they’re sharing their streaming media accounts with people outside of the home.
From the article "Sharing passwords keeps streaming services all in the family" by Tyler Stahle.
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...
