Recent research from Parks Associates found that 11 percent of Netflix users are watching their shows on someone else’s account. Similarly, 10 percent of Hulu Plus users say they watch via an account not under their name. However, the research found that people don’t tend to share passwords when it comes to Amazon Prime, likely because doing so could authorize someone to make purchases from their account.
According to the study, “account sharing is highest among younger households.” In fact, more than 20 percent of Americans between 18-24 years old are using a streaming subscription paid for by someone not living within their home.
However, other research indicates that sharing account passwords is more widespread than 11 percent. According to a 2014 survey from the Consumer Reports National Research Center, 46 percent of Americans say they’re sharing their streaming media accounts with people outside of the home.
From the article "Sharing passwords keeps streaming services all in the family" by Tyler Stahle.
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...
There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
