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July 11, 2016
A study last year by research firm Parks Associates suggested SVOD services would stand to lose upwards of $500 million in revenue in 2015 from the practice of sharing passwords.
However other research suggests password sharing of SVOD is not at epidemic levels. A little over 4% of subscribers said they share their password outside their family circle, while 42% say they share it with family members.
From the article "Sharing Netflix Passwords Now A US Federal Crime" by David Knox.
There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...
The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...
OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...
According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...
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