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Seventh of US broadband homes to buy streaming players in H1 2016

Some 14% of US broadband households plan to buy a streaming media player by the middle of 2016, according to Parks Associates.

The research firm claims that as of the third quarter of 2015, 31% of US broadband households owned a streaming media player, up from 27% at the beginning of the year.

From the article "Seventh of US broadband homes to buy streaming players in H1 2016" by Barbara Kraus.

Previously In The News

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

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