Providing market intelligence for more than 35 years

In The News

Senator Warren Calls Out 21st Century Digital Robber Barons

Perhaps no other company embodies the alleged abuse more than Apple. The popular electronics producer has sought to block competition at nearly every turn and through nearly every avenue. According to Parks Associates, an internationally recognized market research and consulting company, Apple controls 40 percent of the smartphone market. “The Wall Street Journal” reported that Apple collected 92 percent of all profits in the smartphone industry market in 1995. Apple has effectively leveraged its position to snuff out competitors, or to dictate terms for their operations.

From the article "Senator Warren Calls Out 21st Century Digital Robber Barons" by Freddie Allen.

Previously In The News

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...