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June 20, 2023
The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels and president, WorldHotels; Kristen Hanich, director, research, Parks Associates, Matt Schwartz, CTO, Sage Hospitality Group; Peter Palli, SVP, property, owner and stay experience products & platforms, IHG Hotels & Resorts; and Kimberly Twiggs, associate VP, DIRECTV Hospitality.
Parks Associates performs a handful of consumer surveys, and in the first quarter of this year—in partnership with DIRECTV—they asked 5,000 households about their most recent hotel stays, how they consume video at the hotel and what they’re looking for in this arena.
From the article, "Self-directing the hotel room experience," by Abby Elyssa.
According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showti...
Digital voice assistants continue to lead the race to the conversions of smart homes. The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new stu...
Other recent studies suggest the number may be even higher. Parks Associates estimates that 28% of households already have a smart speaker and IDC says the Amazon Echo and Google Home devices will acc...
The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resi...
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