The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels and president, WorldHotels; Kristen Hanich, director, research, Parks Associates, Matt Schwartz, CTO, Sage Hospitality Group; Peter Palli, SVP, property, owner and stay experience products & platforms, IHG Hotels & Resorts; and Kimberly Twiggs, associate VP, DIRECTV Hospitality.
Parks Associates performs a handful of consumer surveys, and in the first quarter of this year—in partnership with DIRECTV—they asked 5,000 households about their most recent hotel stays, how they consume video at the hotel and what they’re looking for in this arena.
From the article, "Self-directing the hotel room experience," by Abby Elyssa.
What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form...
Meanwhile, the latest data from Parks Associates’ OTT Video Market Tracker confirm that while Millennials’ viewing consumption habits do differ somewhat from the broader population’s, they aren’t will...
In a similarly unsettling development for Apple, the tech giant appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction -- and Goo...
At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months. Growing levels of password sharing with OTT services is...
