The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels and president, WorldHotels; Kristen Hanich, director, research, Parks Associates, Matt Schwartz, CTO, Sage Hospitality Group; Peter Palli, SVP, property, owner and stay experience products & platforms, IHG Hotels & Resorts; and Kimberly Twiggs, associate VP, DIRECTV Hospitality.
Parks Associates performs a handful of consumer surveys, and in the first quarter of this year—in partnership with DIRECTV—they asked 5,000 households about their most recent hotel stays, how they consume video at the hotel and what they’re looking for in this arena.
From the article, "Self-directing the hotel room experience," by Abby Elyssa.
Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...
Parks Associates says 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay-TV subscribe to premium movie ch...
But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermosta...
“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...
