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June 20, 2023
The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels and president, WorldHotels; Kristen Hanich, director, research, Parks Associates, Matt Schwartz, CTO, Sage Hospitality Group; Peter Palli, SVP, property, owner and stay experience products & platforms, IHG Hotels & Resorts; and Kimberly Twiggs, associate VP, DIRECTV Hospitality.
Parks Associates performs a handful of consumer surveys, and in the first quarter of this year—in partnership with DIRECTV—they asked 5,000 households about their most recent hotel stays, how they consume video at the hotel and what they’re looking for in this arena.
From the article, "Self-directing the hotel room experience," by Abby Elyssa.
While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...
Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...
One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...
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