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January 12, 2024
Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security devices with other useful devices will increase the attractiveness of all devices.
Jennifer Kent, vice president of research at Parks Associates: SMBs represent a growth area for security dealers who face increasing competition from DIY security systems and standalone security devices like network cameras and video doorbells.
From the article, "Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond" by D. Craig MacCormack
U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7 percent from 2017-2021, according to Parks Associates’ Home Security...
“(ISPs) want to keep pace with others in the market. It’s a tough balance. If you lower your price just because the competition’s prices are lower, then everyone is racing to get to the lowest price,”...
Roku continues to be the nation’s leading maker of streaming media players — a.k.a. the sticks and boxes that connect your television set to entertainment apps such as Netflix and Amazon Video. The...
New research by Parks Associates reveals that 42 percent of new security installations include a smart home device such as a door lock, light or thermostat. “We’ve seen this number grow from 24 per...
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