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January 12, 2024
Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security devices with other useful devices will increase the attractiveness of all devices.
Jennifer Kent, vice president of research at Parks Associates: SMBs represent a growth area for security dealers who face increasing competition from DIY security systems and standalone security devices like network cameras and video doorbells.
From the article, "Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond" by D. Craig MacCormack
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While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
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