In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do.
Parks Associates recently reported that one in 10 U.S. internet households already own a DIY security system. What’s more, although 2023 residential system adoption is steady at 31%, and while larger companies have seen gains or remained unchanged, “the smaller players, including local traditional players, are seeing their share of the market dwindle.”
From the article, "Security Dealers Need More Options to Compete Smarter and Faster" in Security Sales & Integration
As has been the case for the past five years, Security Sales & Integration and Parks Associates have once again collaborated on the annual Residential Security Dealer Survey (a.k.a. Residential Market...
Research from Parks Associates finds 28% of U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device, compared to only 12% that use the device to control...
Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...
Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associ...
