In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do.
Parks Associates recently reported that one in 10 U.S. internet households already own a DIY security system. What’s more, although 2023 residential system adoption is steady at 31%, and while larger companies have seen gains or remained unchanged, “the smaller players, including local traditional players, are seeing their share of the market dwindle.”
From the article, "Security Dealers Need More Options to Compete Smarter and Faster" in Security Sales & Integration
So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. h...
Sixteen percent of U.S. broadband households admit to either using someone else’s credentials to stream cable TV or sharing their login info with someone outside their home, according to Parks Associa...
“Online pay TV is going to have a significant affect on the television market, and by the end of this year we’ll be talking about both those services that succeeded … and those that did not succeed,”...
In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...
