In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do.
Parks Associates recently reported that one in 10 U.S. internet households already own a DIY security system. What’s more, although 2023 residential system adoption is steady at 31%, and while larger companies have seen gains or remained unchanged, “the smaller players, including local traditional players, are seeing their share of the market dwindle.”
From the article, "Security Dealers Need More Options to Compete Smarter and Faster" in Security Sales & Integration
While participating in the ISC West event at the Sands Expo and Convention Center in Las Vegas this week—one of the premiere events in the security industry—research firm Parks Associates released new...
Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trou...
Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among th...
Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors. In addition, nearly 50...
