In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do.
Parks Associates recently reported that one in 10 U.S. internet households already own a DIY security system. What’s more, although 2023 residential system adoption is steady at 31%, and while larger companies have seen gains or remained unchanged, “the smaller players, including local traditional players, are seeing their share of the market dwindle.”
From the article, "Security Dealers Need More Options to Compete Smarter and Faster" in Security Sales & Integration
Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...
That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than...
