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For video service providers, adopting a data analytics solution is fast becoming a must-have. The benefits can be dramatic, from more viewing to reduced churn. But data analytics exposes companies to new security and privacy risks that must be addressed. This report outlines the challenges and solutions in three main sections: Evolving Data-Handling and Privacy Rules; Data Analytics Integrity – Securing Data Collection; and Breaking Down Silos While Acknowledging ‘Rules and Roles’.
We have talked to a wide cross section of the media industry and contributors include Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, IMGROUP, Rovi, GroupM, Techpolis, Parks Associates, ThinkAnalytics, Genius Digital, IBM and Olswang (international law firm).
From the article "Securing Video Analytics Data To Enhance Pay-TV Profitability" by Barry Flynn.
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
