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For video service providers, adopting a data analytics solution is fast becoming a must-have. The benefits can be dramatic, from more viewing to reduced churn. But data analytics exposes companies to new security and privacy risks that must be addressed. This report outlines the challenges and solutions in three main sections: Evolving Data-Handling and Privacy Rules; Data Analytics Integrity – Securing Data Collection; and Breaking Down Silos While Acknowledging ‘Rules and Roles’.
We have talked to a wide cross section of the media industry and contributors include Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, IMGROUP, Rovi, GroupM, Techpolis, Parks Associates, ThinkAnalytics, Genius Digital, IBM and Olswang (international law firm).
From the article "Securing Video Analytics Data To Enhance Pay-TV Profitability" by Barry Flynn.
When it comes to market share, no other streaming platforms are close to Roku and Fire TV. Roku has the lead right now: 37% of streamers opt for Roku devices, compared to 28% for Fire TV. Other stream...
It's no surprise to see Apple TV+ coming to Roku. The Roku platform dominates the U.S. market, powering 41 million over-the-top devices and smart TVs, trouncing its next closest competitor with 36% gr...
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
