Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic concerns about home security. As demand for residential security solutions continues to rise, it’s essential for security businesses to stay abreast of trends and innovations in this rapidly evolving landscape.
According to Parks Associates, nearly 40% of U.S. internet households have embraced some form of security solution. Smart cameras and video doorbells have some of the highest adoption rates, with 14% of U.S. internet households reporting owning a video doorbell, and 13% owning a smart camera, per ESA data commissioned by Resideo.
From the article, "Securing Tomorrow’s Homes" by Dwight Dumpert.
Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...
Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...
The pay-TV industry is projected to lose $6.6 billion in revenue from password sharing and piracy this year, according to Parks Associates. By 2024, the number could grow to $9 billion, the research f...
Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...
