Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon Prime Video, and Hulu remain the industry leaders in the US, the analyst noted a string of second-tier of services emerging, led by recognised TV brands such as HBO Now, DIRECTV NOW, Starz, Showtime, and CBS All Access.
Attributing reasons for the rise, Parks says that in this current environment, services are adapting their marketing plans, content mix, and the consumer experience in ways to foster greater attraction and retention of customers. It adds that the effectiveness of their actions can be reflected in the perception of these services, both among their own customers and in the market overall.
From the article "Second-tier boom to drive global OTT to more than 400MN subs by 2022."
What accomplishments are you most proud of in your career? I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel t...
About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integra...
Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recen...
CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...
