Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon Prime Video, and Hulu remain the industry leaders in the US, the analyst noted a string of second-tier of services emerging, led by recognised TV brands such as HBO Now, DIRECTV NOW, Starz, Showtime, and CBS All Access.
Attributing reasons for the rise, Parks says that in this current environment, services are adapting their marketing plans, content mix, and the consumer experience in ways to foster greater attraction and retention of customers. It adds that the effectiveness of their actions can be reflected in the perception of these services, both among their own customers and in the market overall.
From the article "Second-tier boom to drive global OTT to more than 400MN subs by 2022."
A report released by Parks Associates last year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security d...
The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...
Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...
