Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon Prime Video, and Hulu remain the industry leaders in the US, the analyst noted a string of second-tier of services emerging, led by recognised TV brands such as HBO Now, DIRECTV NOW, Starz, Showtime, and CBS All Access.
Attributing reasons for the rise, Parks says that in this current environment, services are adapting their marketing plans, content mix, and the consumer experience in ways to foster greater attraction and retention of customers. It adds that the effectiveness of their actions can be reflected in the perception of these services, both among their own customers and in the market overall.
From the article "Second-tier boom to drive global OTT to more than 400MN subs by 2022."
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
