The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, comprising a survey of 10,000 broadband households conducted by Parks Associates.
Here are the drivers of likelihood to purchase smart home devices by those who do not have any, according to Parks:
61% -- Ability for the product to save money on bills
61% -- A discount on home insurance premium
54% -- Make smart home devices cost the same as regular products
46% -- Ability to exercise control over how data is collected or used
41% -- Ability to try smart devices at a retail location with knowledgeable staff
42% -- In-home service to set up the device and teach how to use
34% -- Ability to finance the cost at zero percent and pay over 12 or 24 months
32% -- In-home service to recommend the best smart home devices for routines and home layout
From the article "Saving Money Top Driver For Smart Home Device Purchasing" by Chuck Martin.
Geekatoo executive chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or Wi-Fi camera Dropcam - to their h...
When it comes to predicting when the smart home will become a mainstream phenomenon, we’ve repeatedly missed the mark. Some of us have enjoyed the benefits—and dealt with the few headaches—of living i...
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...
