The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, comprising a survey of 10,000 broadband households conducted by Parks Associates.
Here are the drivers of likelihood to purchase smart home devices by those who do not have any, according to Parks:
61% -- Ability for the product to save money on bills
61% -- A discount on home insurance premium
54% -- Make smart home devices cost the same as regular products
46% -- Ability to exercise control over how data is collected or used
41% -- Ability to try smart devices at a retail location with knowledgeable staff
42% -- In-home service to set up the device and teach how to use
34% -- Ability to finance the cost at zero percent and pay over 12 or 24 months
32% -- In-home service to recommend the best smart home devices for routines and home layout
From the article "Saving Money Top Driver For Smart Home Device Purchasing" by Chuck Martin.
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...
